A Brief History of Nike

The company was founded in January 1964 as Blue Ribbon Sports by Bill Bowerman andPhilip Knight,^[1] and officially became Nike, Inc. in 1978. The company takes its name from Nike(Greek Νίκη pronounced [níːkɛː]), the Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.^[5] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo.

Nike and its Marketing Strategy are an important component of the company's success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it".^[41] Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. [http://en.wikipedia.org/wiki/Nike,_Inc.]

[http://en.wikipedia.org/wiki/Nike,_Inc.]

                                       

mag·ic  (http://www.thefreedictionary.com/magic)

n.

1. The art that purports to control or forecast natural events, effects, or forces by invoking the supernatural.

2.

a. The practice of using charms, spells, or rituals to attempt to produce supernatural effects or control events in nature.

b. The charms, spells, and rituals so used.

3. The exercise of sleight of hand or conjuring for entertainment.

4. A mysterious quality of enchantment: "For me the names of those men breathed the magic of the past" (Max Beerbohm).

adj.

1. Of, relating to, or invoking the supernatural: "stubborn unlaid ghost/That breaks his magic chains at curfew time" (John Milton).

2. Possessing distinctive qualities that produce unaccountable or baffling effects.

tr.v. mag·icked, mag·ick·ing, mag·ics

To produce or make by or as if by magic.