The Idea: The Monolith
To create a magical environment that engages the user.
Featured is a Monolith that sits within an atmospheric landscape and acts a generator of Magic…NIKE MAGIC! The idea was inspired by the film, '2001: A SPACE ODYSSEY' produced and written by Stanley Kubrick (1968) and co written by Arthur C. Clarke.
The interaction comes from the 'Light trails', created in 'Processing'. When motion is detected it throws out what almost looks like the 'Northern Lights' dancing across the land creating a real energy and magic.
The 'Northern Lights' have an almost 'other worldly' feel to them.
The Nike swoosh/tick particles created in Photoshop and brought into 'Processing' react to the movement and energy of the 'Northern Lights' .
The Nike swoosh/tick particles created in Photoshop and brought into 'Processing' react to the movement and energy of the 'Northern Lights' .
The Rabbit is a reference to 'Pulling a Rabbit from a hat', often done as a magic trick.
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| NikeMagic_Monolith |
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