Self Initiated Project: Rock Icon singing game

Proposal

To create a new lifestyle singing game called 'Rock Icon' that appeals to a broad range of people from 13 year old teenagers up to middle age adults (45 year old).

Brief

To create a 'pitch' for Sony Entertainment’s new lifestyle singing game called 'Rock Icon', celebrating such iconic acts as the Rolling Stones, Led Zeppelin, The Sex Pistols, Queen, U2 and some of the new acts on the block like Arcade Fire and Kasabian.

Research suggests that teenagers whilst listening to the modern day rock acts like Kasabian, are also very in tune with the classic rock bands of the late 60’s, 70’s and the 80’s such as The Rolling Stones, Led Zeppelin and Queen through the influence of their parents.

Awareness

1.     Have a look at different illustration/graphic styles and trends

2.     Look at other Singing games, i.e. menu screens

Requirements

To create the '1st Concept Phase' of the project

What’s needed

1.    Core value / Mood board

2.    Research: examples of menu layout and in-game graphics

3.    Main menu screen

4.    Sub-Menu

5.    Song Select screen: Punk

6.    In-game screen

7.    Animatic of game flow

8.    Packaging: Case cover, CD label and poster

This is an exercise in pitch work, interface design, graphics, screen and text layout.