Nike Magic: Monolith Screen Grabs

Nike Magic: Monolith_1
No Interaction

Nike Magic: Monolith_2
Start of Interaction with the light trails and Nike tick
reacting to movement

Nike Magic: Monolith_3
Light trail colour variations

Nike Magic: Monolith_4

More Light trail colour variations

The Monolith: The Inspiration behind Nike Magic

THE MONOLITH

From Wikipedia, the free encyclopedia

Monoliths are fictional advanced machines built by an unseen extraterrestrial species that appear in Arthur C. Clarke's Space Odyssey series of novels and films. During the series, three monoliths are discovered in the solar system by humans and it is revealed that thousands if not more were created throughout the solar system, although none are seen. The subsequent response of the characters to their discovery drives the plot of the series. It also influences the fictional history of the series, particularly by encouraging humankind to progress with technological development and space travel.

The first monolith appears in the beginning of the story, set in prehistoric times. It is discovered by a group of hominids, and somehow triggers a considerable shift in evolution, starting with the ability to use tools.

Interactive Research: Kinect as you’ve never seen it before...

Kinect as you’ve never seen it before...

Wed Dec 15 05:33PM by Andy McV

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Kinect, the motion-sensing camera for Xbox 360 that turns youinto the controller, hides a lot of very clever technology under its sleek black hood. For most of us that doesn’t mean a thing as long it plays great games. For others, though, Kinect represents nothing less than the opportunity to pull the device apart, investigate its innards and put it to new and exciting uses that Microsoft probably never dreamed of.

The speed at which this has happened has been surprising too. Kinect is barely a month old yet the internet is already awash with university projects and madcap investigative initiatives that not only find new ways to flex Kinect’s powerful technology but point the way forward for its future – both within games and, perhaps, beyond.

Put another way, the likes of Kinect Sports and Dance Central are going to look very old fashioned very soon. Here then is a selection of some of the best – or wackiest – new uses for Kinect. It could be taking the dog for a walk in a couple of years. You think we’re kidding...?

Minority Report for real
An enterprising hacker has used Kinect to bring a keyboard-less, multi-touch future a step closer to reality. Just like in the movie ‘Minority Report, in fact. His precognitive crime-fighting skills remain to be proved, but he's a dab hand at manipulating Windows 7:

Kinect takes flight
Strap Kinect to a toy helicopter and what do you get? The ‘Kinect Quadrotor’ from Berkley University’s Hybrid Systems Lab can not only fly around on its own but can see objects in its away and avoid them. It’s either a spooky portent of things to come or a bunch of students larking about. You decide:

Step into a new dimension
Kinect can already track your movements in 3D, but one man has taken things a stage further by linking two Kinects together. The results are a bit ropey, visually-speaking, but are impressive nonetheless – especially when the little monster from Doom appears on his desk:

Virtual Invisibility
You’re not just the controller with Kinect, you can be the Predator! Two Kinects are paired with the freebie ‘openFrameworks’ software to make this user completely invisible. If you don’t like the results maybe you’ll appreciate the cool jazz soundtrack: 

The sound of Music
Clever fellas have programmed Kinect to produce a virtual keyboard that can be scaled in size and played on any flat surface. It’s not as slick as Tom Hanks’routine in the movie ‘Big’, but we wouldn’t be at all surprised if this interpretation of Kinect’s capabilities finds its way into a real game:

No strings attached
Here Kinect picks up hand gestures and arm movements to control a large, comical bird-puppet. Home-theatre applications are immediately apparent, or maybe this is something for budding ventriloquists? Either way, Microsoft needs to start using this tech now!

'NIKE MAGIC' Trainer

The Idea: The Monolith


To create a magical environment that engages the user.

Featured is a Monolith that sits within an atmospheric landscape and acts a generator of Magic…NIKE MAGIC! The idea was inspired by the film, '2001: A SPACE ODYSSEY' produced and written by Stanley Kubrick (1968) and co written by Arthur C. Clarke.

The interaction comes from the 'Light trails', created in 'Processing'. When motion is detected it throws out what almost looks like the 'Northern Lights' dancing across the land creating a real energy and magic.

The 'Northern Lights' have an almost 'other worldly' feel to them.


The Nike swoosh/tick particles created in Photoshop and brought into 'Processing' react to the movement and energy of the 'Northern Lights' .

The Rabbit is a reference to 'Pulling a Rabbit from a hat', often done as a magic trick.

NikeMagic_Monolith

Interactive Research: From Head to Toe

                                     http://www.robert-mackie.com/blog/?cat=26

Robert Mackie

With touchscreen technologies, especially multi touch, well into fruition in the digital world it appears people are taking things passed the hands and down to the feet. The Human-Computer Interaction group at the Hasso-Plattner Institute has posted a really interesting interaction piece that enables someone to control an interface displayed on the ground with their feet. Though their interaction appears to draw a little too much from what you would do with your hands, I think they exploration is perfectly sound. An interface such as this could make for some great teaching tools for dancers, or as a playful interaction to be built into sidewalks on public streets. As computer interfaces become increasingly integrated with our lives and the methods in which we interact with them I think exploring the playful side of it is equally as important as the functional side. Check out their posting for full details.

Virtual Ribbons by James Alliban

http://www.youtube.com/watch?v=NX746nN62uk


James Alliban


This artwork allows the user to experience an augmented reality in which the flow of ribbons and particles can be controlled. It works by capturing a colour from an object (in this case, a green glove and the light from my mobile phone) and then using this object to drag the ribbons around the screen. 

Built using Processing

More info and code snippets here - jamesalliban.wordpress.com/​2008/​12/​05/​virtual-ribbons/​

A Brief History of Nike

The company was founded in January 1964 as Blue Ribbon Sports by Bill Bowerman andPhilip Knight,^[1] and officially became Nike, Inc. in 1978. The company takes its name from Nike(Greek Νίκη pronounced [níːkɛː]), the Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.^[5] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo.

Nike and its Marketing Strategy are an important component of the company's success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it".^[41] Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. [http://en.wikipedia.org/wiki/Nike,_Inc.]

[http://en.wikipedia.org/wiki/Nike,_Inc.]

                                       

mag·ic  (http://www.thefreedictionary.com/magic)

n.

1. The art that purports to control or forecast natural events, effects, or forces by invoking the supernatural.

2.

a. The practice of using charms, spells, or rituals to attempt to produce supernatural effects or control events in nature.

b. The charms, spells, and rituals so used.

3. The exercise of sleight of hand or conjuring for entertainment.

4. A mysterious quality of enchantment: "For me the names of those men breathed the magic of the past" (Max Beerbohm).

adj.

1. Of, relating to, or invoking the supernatural: "stubborn unlaid ghost/That breaks his magic chains at curfew time" (John Milton).

2. Possessing distinctive qualities that produce unaccountable or baffling effects.

tr.v. mag·icked, mag·ick·ing, mag·ics

To produce or make by or as if by magic.

Aquapax Video Viral: The Flaming Felsenquelle

The final version for the Aquapax video viral which has now been uploaded to Youtube.

http://www.youtube.com/watch?v=CJ0P-A_FBhg

The Fläming Felsenquelle Photo shoot

A larger than life character called The Fläming Felsenquelle who lives on Planet Couscous and has a pure thirst for the environment !

Could be used in conjunction with the Viral Video as part of the intrigue maybe featuring on Twitter ?

Photographs taken with the Hipstamatic iphone app.

ARCADE FIRE - the first HTML5-powered music video

PC MAG

By Joe Osborne - 08.31.2010

Internet savvy alt-rock band Arcade Fire just released the first HTML5-powered music video for its most recent single, "We Used to Wait."

With the help of Google Web developers, who used HTML5 optimized for Google Chrome, the rock outfit created an interactive video that incorporates visual data of your hometown using Google Maps, Street View, and the 3D graphics engine within HTML5.

The project, known as "The Wilderness Downtown," was led by music video writer and director Chris Milk of Gnarls Barkley video fame, who collaborated with Google developers on the project. The intent was to create a music experience designed specifically for the modern Web.

"'The Wilderness Downtown' takes you down memory lane through the streets you grew up in," Aaron Koblin with Google Creative Lab wrote in a blog post.

http://www.thewildernessdowntown.com/

http://www.chromeexperiments.com/arcadefire/

Viral Blog: Transport for London - Do the Test

In March 2008 WCRS, part of the Engine Group, developed for Transport for London the campaign Do The Test, designed to promote and increase road safety to cyclists & drivers.

http://www.viralblog.com/viral-cases/case-study-transport-for-london-do-the-test/

Earth Water

Image: vitorinasplace.blogspot.com


Source:
Hoher Flaming nature Park


http://www.earth-water.org/


http://www.springwater.nl/eng/bw_watermerken_detail.php?id=499

Viral Reference

Aggressive Viral campaign for the sequel to 'Paranormal Activity' producing 7 videos.


Video 2 particularly disturbing.


http://news.softpedia.com/news/Paranormal-Activity-2-Gets-Aggressive-Viral-Campaign-158572.shtml




5th October 2010


You can't make a Viral Video


'The act of trying to make a video viral automatically disqualifies it from ever truly being viral'........


http://pr-notes.com/?p=277




6th October


Coca Cola Happiness Machine


http://www.youtube.com/watch?v=lqT_dPApj9U